The Insurance market currently exhibits a series of difficulties
in it’s’ communication with it’s’ customers. There is a general
lack of efficiency and effectiveness in ensuring that only the
most up to date sales literature, quotes, policies and general
documentation is in use by customers, brokers and partners.
Many insurance companies (providers) have an organised
internal structure in respect of documents (Policies, sales
literature, quotes etc.), often employing the use of a
Document Management System (DMS)Their ability to publish
documents to their customers, however, is far weaker.
This is greatly compounded by the current structure of the
market where the route to the customer is often through
Portals and Brokers (IFAs in the U.K.). Clearly where there
are a greater number of distribution levels, there is a
greater possibility of errors.
The market needs to reach a position where the provider is
assured that policies being underwritten are based on the
principle that the correct and most up to date version of quotes
and sales literature are with the customers. Failure to do this
is creating risk to the providers and brokers and uncertainty to
the customers. Further, both the provider and the broker
are faced with compliance issues from the regulatory bodies
where they must not only work diligently to address these issues
but exhibit how they are doing it. Substantial fines on
the part of the company and the directors responsible can be the
The Coview Advantage
Coview provides the capability to distribute documents to
customers and partners under an automated and strictly
controlled environment whilst recording all activity of the
recipients of the documents. It also provides
the potential for
target marketing from the company or it’s brokers directly to
the customers’ desktop.
It is able to fully automate the process of distributing all
types of documents, in itself aiding the elimination of human
It is able to ensure that the very latest version of the
document is with the recipient (whether that be the customer
or broker), removing outdated versions and guaranteeing
It is able to
set expiry dates for all versions and remove
access once that date has passed.
It can control what the recipient does with the documents,
preventing alterations, copying, e-mailing and printing.
Alternatively, allowing printing for example, only with an
expiry watermark etc.
All customer activity related to the documents is recorded and
held on a database providing various report possibilities such
as exception reports where documents have not been read and
reports proving that they have been read when necessary. The
audit trails also illustrate the extent to which compliance is
To the provider, it also offers the opportunity for a greater
level of direct customer interfacing, as the link with the
customer can be direct. To the broker also, it provides
a presence on their customers’ desktop offering an
unparalleled level of service to their customers, supporting
efforts to promote extended business