Industry Challenges
An essential
part of an associations operation is based on communication with
its members in providing documents, advice, and alerts to
changes and in keeping the members informed of the association’s
services and events. Generally this is achieved through a
combination of post and email with information and documents
often being made available through the website.
There are
familiar problems with each of these methods; Post is expensive
and relatively unreliable, email is becoming less and less
effective and has major difficulties with email addresses
constantly changing and the website is a passive entity relying
upon the members to sign on and navigating their way to key
information.
With each of
these methods, it is difficult to establish if the member has
actually received the communication. Even more difficult is
ensuring that the members are accessing the most current version
available, particularly when compliancy is an issue.
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The Coview Advantage
Coview is able
to establish within the association an automated, efficient,
secure and controllable method of communicating with its
members. The system provides a sophisticated but easy to use
method of distributing documents to individual, groups or all
members. It provides the members with an improved level of
service whilst providing the association with cost savings and a
real improvement in getting vital operational and marketing
information through to its members.
The badged
icon which is downloaded to the desktop as a one off process by
each member provides an instant access point to the most up to
date information and documents, an alerting mechanism to new or
updated documents, direct links with relevant areas of the
associations website and a skype based communication to the
associations service desk or account manager. It also provides a
way of placing target marketing in front of individual or groups
of members.
Through the
Audit Trail, the association is able to fully monitor all
activity on the part of the membership base in respect of its
documents and distributed information. It can, for example, show
the number of times a member has looked at a certain promotion
or invitation, thus directing the associations sales team or
account manager to interested members.
For the association it means the
company can maintain its documents in a secure, structured and
controllable way, it is able to automate the distribution of
these documents to the clients that require them and it is able
to guarantee delivery and monitor access. It is also able to
ensure that only the most up to date documents are accessed by
its members as well as ensuring that it’s targeted marketing and
promotions are delivered directly to the members desktop.
Further it provides assured electronic communication with the
associations members completely overcoming the constant problem
of outdated email addresses.
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